ChromaSilk VIVIDS collection is a semi-permanent, non-oxidative hair color that is designed to be used without developer. VIVIDS Black Additive can be used to smoke out or deepen any of your VIVIDS shades.
✔ Intermixable with any VIVIDS shade for an array of color creations ✔ No animal testing ✔ Zero phthalates ✔ Paraben-free ✔ Free from MEA and DEA ✔ EPA and CARB compliant
HOW TO USE
Wear suitable gloves to prevent staining. Do not mix with developer. For best results of VIVIDS color, pre-lighten hair to the indicated lifting level using PRAVANA PURE LIGHT series. Process 20-30 min at room temperature. Rinse with cool water until water runs clear and condition with a care regimen.
ABOUT THE BRAND
Founded in 2004 by industry expert Steve Goddard, PRAVANA delivers high-performance, professional hair care solutions. Known for innovation and quality, the brand offers award-winning color lines like ChromaSilk and VIVIDS, along with complete care and styling collections, all crafted with premium ingredients.
Our promise is to empower stylists with exceptional, high-performance products that deliver unmatched value—helping elevate their craft, grow their business, and enrich their lives.
