Aveda Men Pure-Formance™ Pomade is a water-based, non-greasy formula that delivers strong, pliable hold and lasting shine. Ideal for short to medium-length hair, it helps mold and define styles with excellent control.
ABOUT THE BRAND
A FORCE OF NATURE SINCE 1978 Aveda was founded in 1978 by world-class hair stylist Horst Rechelbacher, a pioneer of holistic beauty and environmental responsibility.
Combining the ancient art of Ayurvedic healing with modern botanical science, Aveda creates plant-powered, 90%+ naturally derived*, high-performance products for hair, skin, and body, crafted with care for both people and the planet.
