Aveda Men Pure-Formance™ Grooming Cream delivers medium hold and natural-looking shine with a moisture-rich formula. Ideal for fine hair, it defines and controls without weight, stickiness, or buildup.
ABOUT THE BRAND
A FORCE OF NATURE SINCE 1978 Aveda was founded in 1978 by world-class hair stylist Horst Rechelbacher, a pioneer of holistic beauty and environmental responsibility.
Combining the ancient art of Ayurvedic healing with modern botanical science, Aveda creates plant-powered, 90%+ naturally derived*, high-performance products for hair, skin, and body, crafted with care for both people and the planet.
