Aveda Men Pure-Formance™ Grooming Clay provides strong, pliable hold with a matte finish. This lightweight styling clay adds texture and definition without shine, letting you shape and reshape your style with ease.
ABOUT THE BRAND
A FORCE OF NATURE SINCE 1978 Aveda was founded in 1978 by world-class hair stylist Horst Rechelbacher, a pioneer of holistic beauty and environmental responsibility.
Combining the ancient art of Ayurvedic healing with modern botanical science, Aveda creates plant-powered, 90%+ naturally derived*, high-performance products for hair, skin, and body, crafted with care for both people and the planet.
