Aveda Men Pure-Formance™ Thickening Paste is a 91% naturally derived styling paste that instantly thickens each strand for a fuller, more defined look. Infused with amla, it delivers versatile hold and a natural finish without stiffness.
ABOUT THE BRAND
A FORCE OF NATURE SINCE 1978 Aveda was founded in 1978 by world-class hair stylist Horst Rechelbacher, a pioneer of holistic beauty and environmental responsibility.
Combining the ancient art of Ayurvedic healing with modern botanical science, Aveda creates plant-powered, 90%+ naturally derived*, high-performance products for hair, skin, and body, crafted with care for both people and the planet.
